It all began with cheesecake and a dream….. Well – kind of. Rick loves to make cheesecakes. They’re so good that friends and family said he should make them for a living. Isn’t that how a lot of businesses start up anyway?
As a result “Cheesy Guy Cakes” was born around 2003. A family member even came up with our slogan “Have you had a piece lately?” We were in business – at least part time.
It was relatively easy to sell to relatives, friends and co-workers. Not so easy when we attempted our local famer’s market – selling out of coolers under a tent. It was a huge flop – actually. Eventually we were sure that the right opportunity would come along for us if we were meant to do this. Maybe it would be a retirement project someday……
And it did. To make a long story short – in 2009 before Christmas we went to the farmer’s market to buy cheese (which we also love) – and found our opportunity. The Cheese business was for sale. We bought a lot more than cheese that day! We ended up buying a trailer with full kitchen and what we needed the most – a refrigerated display case.
In January 2010 Cheesy Guys started up at the St. Catharines Farmers Market. Cheese and cheesecake together? Why not? Our slogan still worked. “Have you had a piece lately?’ worked well with either product.
It quickly turned from a “retirement project” into a full time passion for us. Within 3 months Rick left Dofasco (after 37 years) to be a full time “Cheesy Guy” Kristine left nearly 20 years of Massage Therapy to join Rick shortly after.
Rick has always been a little Cheesy – he just makes money at it now!